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Further training in online marketing
- Practical knowledge in online marketing
- Individual modules or complete course bookable
- Job role-specific certifications
- Internationally recognized certificates
The world of online marketing is dynamic, fast-paced and highly attractive for job seekers and newcomers. If you want to score points here, you should always be up to date. Online marketing is an area that is constantly changing and in which new trends and technologies are emerging. Digitalization is progressing, new sales opportunities and sales markets are emerging. As a result, the demand for specialists who can successfully use the Internet as a marketing and sales channel is also increasing.
Online marketing courses at GFN
At GFN you can train in various online marketing disciplines. Our training courses give you a sound understanding of digital marketing and sales. You will learn the key fundamentals of topics such as content planning and content creation, social media, search engine marketing (SEM), web analytics and e-commerce. You will learn how to successfully organize the associated processes, meet customer expectations and align the company’s activities with the sales market.
Each of our online marketing training courses is aimed at a different activity. After all, digital marketing offers interesting careers for both analytical thinkers and creative minds. Depending on the industry and the focus of the chosen company, there are job opportunities ranging from marketing strategy planning to content creation.
When looking for suitable online marketing specialists, employers and HR departments are increasingly looking for certificates as proof of competence. That’s why we offer our online marketing courses with recognized certificates from Webmasters Europe, the European professional association for web specialists.
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Popular online marketing courses
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Why should you do an online marketing training course at GFN?
Online marketing training is recommended for various reasons. The digital market is growing, and a professional Internet presence is becoming increasingly important for companies. As a result, the demand for Internet professionals who are able to market products and services digitally has been increasing for years. German companies currently invest around 40 percent of their marketing budget in online marketing. The trend is even moving towards “digital first”. It is important to create appealing content, choose the right channel and attract users to your website.
This requires web experts and online marketers who operate professionally on internet platforms and in social networks. Anyone who can plan and implement campaigns, analyze customer needs and convince target groups has the best job opportunities in the digital working world. Sales can be increased by targeting potential customers.
In our online marketing courses, you will learn how to make the most of this potential. Further training in online marketing can help you keep up with the latest trends and technologies.
What career prospects do online marketing managers have?
Online marketing managers currently have very good career prospects. More and more companies are turning to digital advertising and marketing strategies to promote their products and services and attract customers. This leads to a high demand for specialists in the field of online marketing.
As an online marketing manager, you can work in various industries and companies, such as agencies, start-ups, e-commerce companies or larger companies with their own marketing departments. If you are a career changer – from IT, sales or product management, for example – and are specifically training in online marketing or e-commerce, you have a very good basis. Previous job and industry experience can often be put to good use in the new job.
As the digital market continues to grow and change, the demand for qualified online marketing managers will also continue to increase. With the right training and experience, you can expect very good career opportunities and an attractive salary in this area.
Briefly explained: Possible job roles in online marketing & e-commerce
Our online marketing courses prepare you for a wide range of tasks in digital marketing and sales. Here we briefly introduce you to the individual job roles and areas of focus.
Content Marketing Manager – develop target group-oriented strategies & content
As As a content marketing manager, you plan, create and distribute content. Your goal: To convince potential customers via the right channels with relevant texts, images, videos, etc.
You are not just a copywriter. Instead, this area requires structured, targeted and solution-oriented communication about the company, its products and services. You create product descriptions and blog articles, instructions and newsletters, answer frequently asked questions and provide solutions to problems – with the help of text content. You guide potential customers step by step from mere interest to purchase to long-term loyalty.
As a prospective content marketing manager, you should be communicative, be able to empathize with your target group and enjoy packaging corporate messages in compelling content and formats. You should also have a good feel for texts and storytelling as well as an eye for visual content.
Social Media Manager – communicate personally & bring the brand to life
As a social media manager, you use social platforms to make your company better known to your target group. You will develop a suitable strategy, design social media posts and customer dialog in social networks and run social ads campaigns.
Social media is the digital fairground where people and companies meet in direct, open and transparent communication. Whether Facebook, Instagram or LinkedIn – each platform has its own special features and different user expectations in terms of content, appearance, tone and language. You should therefore have a good feel for your target group. What are her needs? What content and information is she interested in? What is the best way to reach them with advertising activities on social platforms?
As a prospective social media manager, you should feel at home on social media and be very communicative.
SEM Manager & Web Analyst – interested in technology, data & optimization
As a Search Engine Marketing Manager (SEM), your job is to market online offers in search engines in the best possible way. To do this, you optimize textual content to increase its ranking in the search results and use paid advertisements. It is important to carry out regular data analyses and effectiveness measurements.
In search engine marketing, almost everything revolves around one company: Google. Since its foundation at the end of the 1990s, the Internet search engine has developed into one of the strongest channels for customer acquisition and sales generation. By optimizing various factors, websites become more visible and can therefore be found more quickly. With online advertising in Google Ads, a wide variety of target groups can be reached precisely. And with the help of Google Analytics, it is possible to analyze the success of various digital marketing measures.
As a Search Engine Marketing Manager, you should be confident online, interested in technical innovations and adept at working with data and figures.
Digital Marketing Manager – all-rounder & strategist for contemporary online marketing
As As a Digital Marketing Manager, you will have expertise in the areas of content marketing, social media, search engine marketing and web analytics. Based on this practical knowledge, you will plan online campaigns, carry them out and evaluate them using suitable methods and tools. You know how, when and where to best address your target group and win them over as customers.
In addition to the certifications for the individual areas, you will also receive a final certificate as a Digital Marketing Manager in this complete course.
If you would like to work as an Online Marketing Manager or Digital Marketing Manager in the future, you should have a high affinity for the internet, enjoy working strategically, be a team player and have good communication skills.
E-Commerce Manager – Marketing meets online retail
As an e-commerce manager, you are responsible for your company’s online trade. You will set up an online store, ensure an appealing product selection and presentation, manage prices and returns, control marketing measures and always keep an eye on changing market requirements.
Have you always wanted to manage a store and have a basic understanding of business processes? Then our e-commerce manager training course is just right for you.
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What our participants say.
The course covered all relevant online marketing topics. Knowledge is imparted here that is actually useful and applicable on the job.
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2 If you fail the exam, you can repeat your training (with the exception of SAP® certification) free of charge until you successfully complete it – without another training voucher. The success guarantee only applies to the next possible course offered by GFN. Any examination fees, system/software fees or individual support services provided by the cost bearer, e.g. ALG I/citizen’s allowance, are not covered.
3 With us, you can be sure of job opportunities far above the market average: over 95 percent of our graduates start their careers after completing their sponsored GFN training.