Online marketing training

Get off to a flying start with subsidized training in digital marketing.

  • Practical knowledge of online marketing with a focus on AI & current trends
  • Individual modules or complete course bookable
  • Job role-specific certifications
To the online marketing courses
Our online marketing courses will teach you how to make the most of this potential. Further training in online marketing can help you keep up with the latest trends and technologies.
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Our online marketing courses

  • Online training

    Digital Marketing Manager (complete course)

    • 8 months
    • Full-time
    • Professionally qualifying diploma & 4 recognized certificates
    • Practical knowledge from all online marketing disciplines
    • Development & implementation of effective digital marketing strategies
    Further training

  • Online training

    Online marketing & sales psychology

    • 4 weeks
    • Full-time
    • Recognized certificate from Webmasters Europe e. V.
    • Basics of online marketing, online law, AI in marketing
    • Addressing target groups effectively with the help of neuromarketing
    Further training

  • Online training

    Content Marketing Manager

    • 2 months
    • Full-time
    • Recognized certificate from Webmasters Europe e. V.
    • Content strategy, planning & creation
    • Working with content management systems (WordPress)
    Further training

  • Online training

    Social Media Manager

    • 2 months
    • Full-time
    • Recognized certificate from the Web Professional Institute (WPI)
    • Practical knowledge of online/social media marketing
    • Relevant tools & use of AI
    Further training

  • Online training

    SEO, SEA & web analytics

    • 3 months
    • Full-time
    • Recognized certificate from the Web Professional Institute (WPI)
    • Practical knowledge of search engine optimization & advertising
    • Working with Google Analytics & Tag Manager
    Further training

  • Online training

    E-Commerce Manager

    • 2 months
    • Full-time
    • GFN certificate
    • Practical knowledge of digital sales
    • Project work online store
    Further training

  • Are you looking for a specific course?

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Briefly explained: Possible job roles in online marketing & e-commerce

As a Digital Marketing Manager, you will have expertise in online marketing & sales psychology, content marketing, social media, search engine marketing and web analytics.

Based on this practical knowledge, you will plan online campaigns, carry them out and evaluate them using suitable methods and tools. You will know how, when and where to best address your target group and win them over as customers.

After successfully passing the certification exams in the individual modules, you will receive the professionally qualifying Diploma in Digital Marketing in this complete course.

If you would like to work as an Online Marketing Manager or Digital Marketing Manager in the future, you should have a high affinity for the internet, enjoy working strategically, be a team player and have good communication skills.

As a content marketing manager, you plan, create and distribute content. Your goal: To convince potential customers via the right channels with relevant texts, images, videos, etc.

You are not just a copywriter. Rather, this area requires structured, targeted and solution-oriented communication about the company, its products and services . You create product descriptions and blog articles, instructions and newsletters, answer frequently asked questions and provide solutions to problems – with the help of text content. You will guide potential customers step by step from mere interest to purchase to long-term loyalty.

As a prospective content marketing manager, you should be communicative, be able to empathize with your target group and enjoy packaging corporate messages in compelling content and formats. You should also have a good feel for copy and storytelling as well as an eye for visual content.

As a social media manager, you use social platforms to make your company better known to your target group. You will develop a suitable strategy, design social media posts and customer dialog in social networks and run social ads campaigns.

Social media is the digital fairground where people and companies come together in direct, open and transparent communication. Whether Facebook, Instagram or LinkedIn – each platform has its own special features and different user expectations in terms of content, appearance, tone and language.

You should therefore have a good feel for your target group. What needs does it have? What content and information are they interested in? How can you best reach them with advertising activities on social platforms?

As a prospective social media manager, you should feel at home on social media and be very communicative.

As a Search Engine Marketing Manager (SEM), your job is to market online offers in search engines in the best possible way. To do this, you optimize textual content to increase its ranking in the search results and use paid advertisements. It is important to carry out regular data analyses and effectiveness measurements.

In search engine marketing, almost everything revolves around one company: Google. Since its foundation at the end of the 1990s, the internet search engine has developed into one of the strongest channels for customer acquisition and sales generation. By optimizing various factors, websites become more visible and are therefore found more quickly. With online advertising in Google Ads, a wide variety of target groups can be reached precisely. And with the help of Google Analytics, it is possible to analyze the success of various digital marketing measures.

As an SEM Manager and Web Analyst, you should be confident online, interested in technical innovations and adept at working with data and figures.

As an e-commerce manager, you are responsible for your company’s online retail . You will set up an online store, ensure an appealing product selection and presentation, manage prices and returns, control marketing measures and always keep an eye on changing market requirements.

Have you always wanted to manage a store and have a basic understanding of business processes? Then our e-commerce manager training course is just right for you.

This is how we get you ahead

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Job guarantee

GFN success guarantee 

95 % integration rate

Own trainer academy 

Your online marketing training: understanding trends, seizing opportunities, securing the future

The world of online marketing is dynamic, fast-paced and highly attractive for job seekers and newcomers. If you want to score points here, you should always be up to date. Online marketing is an area that is constantly changing - new trends, technologies and, above all, artificial intelligence (AI) are shaping the future.

Digital innovations are changing the way companies communicate and sell. AI-supported tools are revolutionizing campaign planning, content creation and data analysis. Companies are increasingly looking for specialists who not only successfully use the internet as a marketing and sales channel, but also understand how artificial intelligence automates processes, addresses target groups more precisely and increases efficiency.

In our online marketing training course, you will learn about all marketing disciplines and acquire relevant knowledge in dealing with AI technologies. This will open up excellent entry and career opportunities in one of the most sought-after fields of activity in the digital economy.

At GFN, you can train in various online marketing disciplines. Our training courses provide you with a sound understanding of digital marketing and sales.

Online marketing training at GFN

At GFN, you can train in various online marketing disciplines. Our training courses provide you with a sound understanding of digital marketing and sales.

You will learn the central basics of topics such as content planning and creation, social media, search engine marketing (SEM), web analytics and e-commerce. You will learn how to successfully design the associated processes, meet customer expectations and align company activities with the sales market.

Each of our online marketing training courses is aimed at a different activity. This is because digital marketing offers interesting careers for both analytical thinkers and creative minds. Depending on the industry and the focus of the chosen company, there are job opportunities ranging from marketing strategy planning to content creation.

When looking for suitable online marketing specialists, employers and HR departments are increasingly looking for certificates as proof of competence. We therefore offer our online marketing courses with recognized certificates from the Web Professional Institute (WPI) and Webmasters Europe e. V.

Why should you do an online marketing training course at GFN?

Online marketing training is recommended for various reasons. The digital market is growing and a professional internet presence is becoming increasingly important for companies. As a result, the demand for internet professionals who are able to market products and services digitally has been increasing for years.

On average, German companies invest around 50% of their marketing budget in online marketing. Forecasts even predict a global share of up to 80% for digital channels by 2029. The trend in more and more companies is moving towards digital first. It is important to create appealing content, choose the right channel and attract users to your website.

This requires web experts and online marketers who can navigate internet platforms and social networks professionally. Those who can plan and implement campaigns, analyze customer needs and convince target groups have the best job opportunities in the digital working world. Sales can be significantly increased by targeting potential customers.

Our online marketing courses will teach you how to make the most of this potential. Further training in online marketing can help you not only keep up with the latest trends and technologies, but also use them effectively for your work.

The digital market is growing and a professional internet presence is becoming increasingly important for companies. As a result, the demand for internet professionals who are able to market products and services digitally has been increasing for years.
As an online marketing manager, you can work in various industries and companies, such as agencies, start-ups, e-commerce companies or larger companies with their own marketing departments.

What career prospects do online marketing managers have?

Online marketing managers have very good career prospects. More and more companies are turning to digital advertising and marketing strategies to promote their products and services and attract customers. This leads to a high demand for specialists in the field of online marketing.

As an online marketing manager, you can work in various industries and companies, such as agencies, start-ups, e-commerce companies or larger companies with their own marketing departments.

If you are a career changer - for example from IT, sales or product management - and are specifically training for online marketing or e-commerce, you have a very good basis. Previous job and industry experience can often be put to good use in the new job.

As the digital market continues to grow and change, the demand for qualified online marketing managers will also continue to increase. With the right training and experience, you can expect very good career opportunities and an attractive salary in this field.

Get started in the digital world of work in 4 simple steps.

  • 1. arrange a consultation appointment

    Give us a call or simply book your desired date online.

  • 2. conduct a consultation

    In person, by phone or via video chat - you will receive comprehensive advice.

  • 3. receive funding

    Apply for funding at the employment agency or job center.

  • 4. start course

    Let's go - you complete your sponsored course at GFN.

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Top-rated advice:

What our participants say.

All relevant online marketing topics were covered in the course. Knowledge is imparted here that is actually useful and applicable in the job.

Julia K.

Certified digital marketing manager

Do you have questions about your online marketing training? We will be happy to answer them.

There is no traditional training in online marketing like in other professions. Many come into the job as career changers, e.g. from journalism, business administration, design or IT. Above all, digital skills, analytical thinking and a good understanding of target groups and communication are crucial.

If you want to enter this field in a targeted manner, you can gain practical qualifications through further training in online marketing. The courses at GFN provide you with practical, immediately applicable knowledge on topics such as search engine optimization (SEO), search engine advertising (SEA), social media marketing, content creation, web analysis and email marketing. You complete your training online and receive a recognized certificate as proof of your new skills upon successful completion.

With a course at GFN, you will receive a recognized qualification that will prepare you optimally for the job market - even without any previous knowledge.

Further training in online marketing is suitable for anyone who wants to enter or develop their career in the digital sector. It is particularly suitable for lateral entrants from other sectors, people returning to work, marketing professionals who want to update their knowledge, as well as self-employed people and start-ups who want to establish and market their online presence themselves. Further training can also be useful for employees in traditional marketing or sales roles in order to expand their digital skills and remain fit for the future.

Entry is usually possible even without prior technical or business knowledge. What is most important is an interest in digital media, strong communication skills and a willingness to get to grips with new tools and trends.

The duration depends on your prior knowledge and learning objectives. At GFN, you can complete one to three-month training modules as required - or the comprehensive 8-month course that will lead you to a professionally qualifying Diploma in Digital Marketing.

Additional qualifications, for example in e-commerce or web design, are also possible. We will be happy to advise you individually and find the right offer for you and your professional goals together.

Online marketing specialists are in high demand on the job market. Many companies are specifically looking for motivated specialists with up-to-date, demonstrable practical knowledge, regardless of their original professional field.

Analytical thinking, creativity, a confident use of digital tools and the ability to quickly familiarize yourself with new platforms are particularly in demand. Entry opportunities are available in agencies, start-ups, medium-sized companies or in e-commerce - often part-time, remote or project-based.

Further training provides you with the professional basis for starting your career and opens up new career opportunities. As your experience grows, you can specialize or move up into strategic roles.

Yes, you can use an education voucher from the employment agency or job center for online marketing training - as long as the course is run by a certified provider. GFN is one of these providers and only offers 100% subsidizable training courses. This means: With an education voucher from the employment agency, you can take part in your training with us free of charge.

If you are unsure whether you will receive an education voucher or how the process works, please contact us. Our experienced advisors will determine your funding options and provide you with straightforward assistance.

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Amadeus Fire AG has made a commitment to its subsidiary GFN GmbH to offer you a permanent employment contract as part of the job guarantee. After successfully completing the qualification, you will receive a permanent employment contract as a temporary employee at Amadeus Fire AG, provided you meet the requirements.

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